The Art of war by Sun Tzu is the book which is taught ub the Airforce Academy class of united states.And its really fascinating that a book witten 2500 years ago is the basic fundamental book studied by the world’s greatest airforce to this day.
You may not be fighting wars today, but business is the modern day warfare today.
If you are in business or want to be in business, then this blog : Lessons in business and life from The ART OF WAR by SUN TZU is useful for you.
Business and life lessons from The Art of War
1… Know your enemy and know yourself and in 100 battles you will never be in peril
A lot of people go for job interviews, don’t get picked and don’t understand that this is exactly why???
They walk in there,, having no idea who they are dealing with. If you are walking in for a job interview, you need to spend a lot weeks, learning everything about the company and the industry its in.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
― Sun Tzu,
Do you know how impressive it is if you walk in there and say something like- “We are in a billion dollar industry, I know we are currently holding 20 percent market share and the CEO has announced 2 weeks ago that we will be able to hit 30 percent next year, and here’s how hiring me can help this company achieve that.
Do you know, how impressing that will be. Most of the people answer is – “we are trying to sell shoes here, i don’t really know how.”
Now that’s crazy. But most of the people have no idea who they are dealing with. They have no idea about themselves.
Art of War says : know yourself well and your enemy/other person you want to influence too.
2… Avoid what is strong, attack what is weak
Second lesson we learn from The Art of War is very crucial. Let me explain this with and example.
Suppose Linda gets a job at a company. She goes in and see how good everyone is at answering the phone.
She says that i am going to work and, better than everyone else at answering the phone and Linda never going to be valued at that company.
Because there are many others who are good at answering phone calls. She shouldn’t compete there.
She should focus on something which is more valuable and most of the people are not master at- like she should ask the question. I am going to be the person who knows everything about insurance, and she should master this skill.
Same thing goes in business. Suppose there is a person X, he goes in business trying to comepete wal-mart over prices. Do think he can?? he is insane.He can’t. But instead he should learn the weaknesses of wal-mart and hit where it hurts. Research –“with what people are not happy with wal-mart”???
“Appear weak when you are strong, and strong when you are weak.” – Sun Tzu
“The cup was made with the tears of chinese children, Cup has nothing authentic about. Then you say look at my cup, its made by treating people really well.Its authentic.” because of this and that, Now that’t really hard market. But now at least you have some chances, some little market share now, because you literally had zero chances before.
3… To win 100 Battles in not the height of skill, to subdue the enemy without fighting is
Another lesson taught by Sun Tzu Through his legendary book The Art of War is about avoiding fights and winning over enemy.
Lets understand this with an example. Its amazing how everyone is obsessed with suing today. Definitely, there is a time when fighting is inevitable. But most of these cases can be subdued by just picking up the phone and have talks with calm mind.
Picking up the phone will cost you nothing, suing people will cost you a lot. And it makes people so “proud” when they win because that’s all they can be “PROUD”.
But if you look at it rationally, you have spent endless amount of money, a lot of your time and ample of opportunity and now you “Win”. May be the benefit was higher than the cost in your situation. Congratulations. But lot of time, its not..
Do not rely on emotions like anger, take into account the cost and you do everything you can, without actually fighting it.
Because you know fighting has a cost and that cost is huge.
Hope you liked these 3 Lessons from the the Book The Art of War by Sun Tzu.
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